Privacy Statement
Preceding the statement below:
When an Internet user visits a website where one of our clients' advertisements or action tags (see below) has been placed, we collect and store information about the visit, more specifically the user's anonymous cookie (see below). In case of explicit permission granted by the visitor we also collect personal information, the specific ad posted on the site, and the time and place of delivery. When the user clicks the ad, we collect and store that fact. We therefore, in some cases and some situations, might know the name, phone number, address, email address, or any personal identifying information about the user. Consequently, in some cases, the identity of a user who sees an ad from a Reddion server might not remain anonymous to us.
We would like to stress the fact that if explicit permission has not been granted, the identity of a user cannot and will not be known. All collected data will then remain absolutely anonymous.
Privacy Statement
Reddion considers Internet user privacy to be of paramount importance. The information shown below reflects Reddion's commitment to protecting users' privacy.
Our Use of Cookies
To improve the success of marketing campaigns, Reddion uses a common Internet technology called "cookies." Cookies are tiny packets of information that we generate and store on people's computers when the computer browser views one of our client's advertisements. Cookies are associated with a specific computer and a specific Internet browser program (i.e., Netscape Navigator/Communicator or Internet Explorer). You can think of a cookie as a sign that says, "This computer browser was here". It tells us the computer's browser has at some point viewed one of our client's advertisements. It's a number that we assign to that Internet browser and computer just to tell us we've seen this browser at a site where one of our clients advertises. We assign a cookie to every user who visits a website where a Reddion banner is displayed and where our tags (see discussion below) are placed. Many web companies use cookies to help tailor web pages to the user's unique needs and interests, based on either a user's past actions when visiting a website, or based on ways a user has chosen to customize the website. Reddion uses cookies solely to track marketing effectiveness and to select the best ads and messages to serve. One example of this is measuring how often an user sees an ad; among other things this helps us ensure that the user is not shown the same ad over and over again.
If you are interested in learning more about our business of serving advertisements or E-mail policy, please read further.
Our Use of Tags
In addition to our use of cookies, Reddion also utilizes a common Internet technology that we call a "tag." This technology is also referred to as "Web Beacons" or "pixel gifs" in the industry. We serve our tags in a similar manner as our banner advertisements. Wherever our tags are placed, we take efforts to have these websites disclose the presence of our tags. Our tags are usually placed on our (potential) client's websites, and occasionally we place our tags on websites of our clients'partners. We also place them in HTML-based e-mails. If you wish to confirm whether any of our tags exist, you can go to your browser's option to view the source code, for example in Microsoft's IE, go to View and then Source. You will see something similar to the following line of code:
<code>img src=http://www.Reddion.com/adanalyse.asp?PID=DIGITAL_MEDIA&ZID=Reddion _Com&REFID=</code>
What information is collected by the advertisement serving process?
We collect information about how many times users view and click on our clients' advertisements and whether or not a user visits specific pages of a client advertiser's website (e.g. a registration- or checkout page). We collect only a portion of the Internet Protocol (IP) addresses from users when we serve advertisements or action tags on a web site. We also collect anonymous demographic information and anonymous online survey answers or demographics from other vendors.
Sometimes clients will send us information they collected online during transactions so that we can provide targeted advertisements and analyze if our advertising has resulted in sales. This information relates to online transactions, including, but not limited to, the client-assigned user's ID, transaction sales total, product ID, and other demographic data. Reddion will also collect data on events that occur on a client's website, such as when the user has applied for a loan. In these instances, Reddion does not know the content of such a transaction, merely that the event, a loan application, occurred.
How is this information used?
The information that we collect will only be used by the specific advertisers who hire us to deliver ads, and only in the context of our selection of ad-content and our reporting of ad-effectiveness to our client. In order to assess an advertising campaign's effectiveness, both Web and e-mail based, we will report to our client our analysis of the data in a summarized format. On occasion, our clients ask us to send them, or their agents, our data that is collected on their specific website. In these situations we send our data. We recommend that you visit our clients' websites to review their privacy policies and contact them directly if you have questions about their information practices.
Some of Reddion's clients might receive information on web traffic behaviour from us. Each client has warranted that the information it receives shall be used in compliance with applicable laws and regulations, and in addition, if linked to personally-identifying information, shall be linked in a manner that is in compliance with the Self Regulatory Principles Governing Online Preference Marketing, promulgated by the NAI . We recommend that you visit our clients' websites to review their privacy policies and contact them directly if you have questions about their information practices.
Reddion will also disclose this information in response to subpoenas, court orders or legal process.
How is this information secured?
We store this information securely at the Reddion data centre. Reddion has security measures in place to protect the loss, misuse and alteration of the information under our control, including password controls.
How long are these data retained?
Reddion's policy is to retain our data for ten years. At the end of each calendar year, we will remove data that is outside our retention period.
E-mail Permission Policy
Our e-mail system powers permission-based marketing on the Internet, sending personalized messages from our clients to their (potential) customers.
The transmission of unsolicited commercial email is expressly forbidden through our system.
How do we avoid spam?
We encourage clients to primarily use e-mail for communicating to individuals with whom they already have a relationship. If additional sources of information are used, companies may only send email to individuals who have expressly shared their address for the purpose of receiving offers and information in the future (called opt-in lists).
We encourage clients to personalize their communication with information that indicates they have an existing relationship with their customers.
If clients use an external source for communication data, we require those companies to supply the source of their customer data to us in the event recipients complain to us about receiving unsolicited email from us.
We encourage clients to respect their customers' time and attention by controlling the frequency of mailings to individual email addresses.
How do we protect your privacy?
We use security measures such as firewalls and backups to protect against the loss, misuse and alteration of data used by our system. Therefore data can only be accessed en altered by authorized persons.
How can you stop a company from sending you more email?
Each email sent through the system contains an easy, automated way for you to cease receiving email from that sender. If you wish to do this, simply follow the instructions at the end of any email sent through this system. If you have received unwanted, unsolicited email sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to klacht@reddion.com for review.
Reddion reserves the right to change this privacy policy at any time, but our website will state when changes have been made, and in addition, will state the date it was last updated. We encourage you to review our privacy policy whenever you use this web site to make sure you understand how your information will be used.
We hope you find this information helpful. Our goal is to present all the information to you in a format that is as readable as possible. Whatever you decide to do, we want you to be completely informed about how cookies work, and how we use information on the Internet. The issue of privacy is important to you and to us. Should you have any additional questions, please send us an e-mail to info-nl@reddion.com
Opting Out
We provide opt outs for our NOAH Adserving Technology. When you choose to opt out from NOAH, you replace the unique identifier in the cookie used by NOAH with a generic value. This means that NOAH will not be able to recognize your browser as unique. The product still works, for example, you will still see Internet advertisements if you get an opt out ad cookie, but NOAH will not be able to distinguish between your opt-out cookie and the opt-out cookies of other users. The opt-out cookie is persistent. Its presence avoids the setting of another unique cookie.
There are many browser that allow you to manually delete your cookies. Please note that clearing out your cookie file may also delete the opt-out cookie.
Click here to replace your unique NOAH cookie with an opt-out NOAH cookie
* No right can be obtained from this statement.